Already have your affiliate program up and running?
What if you could increase your revenue and build better customer relationships at the same time?
(No, this isn’t a trick question…)
There’s actually a proven way to do it.
Here's how: get your customers to make a more expensive purchase than they initially planned.
Yep, that’s it - welcome to the world of upselling!
But hang on a minute, wouldn't it upset the customer if they'd have to spend more money?
Not if you do it right.
You see, sleazy salesmen have ruined the reputation of upselling by pushing people into getting additional products they didn't need.
But when you only sell based on your customer's needs and goals, you'll be doing a favor for both of you.
So let's take a closer look at some of the best mutually beneficial upselling techniques.
Only Offer Relevant Upsells
Put yourself in your customer's shoes for a moment.
If you're looking to buy a product to solve a particular problem, what additional products would you like to see the most?
Most probably the ones that go even deeper in providing a solution to your issue. Or improve the original product somehow.
The most simple example of this happens every time you order a meal at McDonald's. "Would you like fries with that?" is a super relevant upsell tailored to satisfy your hunger even better.
And the best part is that it doesn't sound too "pushy."
Here are some more examples of matching upsells to your offers: - If you sell a bicycle, offer a helmet. - If you sell pants, offer a belt. - If you sell beds, offer bed linens.
See? Not so hard is it…
Offer The Upsell AFTER The Initial Purchase
Some marketers make the mistake of crushing the customers with upsells before they've completed the purchase.
Don't let this be you!
It only makes the customers feel uncomfortable and can easily push them to abandon their shopping carts.
Here's all you have to do instead: offer upsells only after the customer has made the purchase.
And make it even easier - allow them to complete the transaction without re-entering the payment information.
Show Social Proof
Quite simply, providing social proof is extremely important to motivate your shoppers to buy anything. This includes your upsells!
But remember to keep the social proof connected to the product or service you're offering.
Example: let's say you're selling an info product and want customers to purchase the next edition or level up from the basic package.
Enthusiastic testimonials by other clients who've used the new edition to further improve their health or lifestyle can work wonders on your conversion rate.
A bonus tip: back your claims up with visible data. This helps your prospects to see the offer's value.
Upsells are a great way to improve your average order value and build strong relationships with customers.
Just make sure your offers are relevant, presented at the right time, and backed up by additional social proof.
It really is that simple!
Now go ahead and start crafting your winning upsell offers. What have you got to lose?
Your turn - what's your favorite upsell strategy?
Let us know in the comments!