A tracking pixel is a valuable piece of code every affiliate marketer should use. An affiliate tracking pixel is a piece of HTML code that is placed on your site or in your content. The pixel is used to track and log user data, such as affiliate conversions, impressions and other actions your readers may take while on your site.
A tracking pixel is either placed directly into a specific page, or into the source code. When installed into the source code, the tracking pixel will collect data from interactions with your entire site, versus specific pages.
The pixel code measures how users interact with your pages and even your ads. This helps you determine which types of ads are most effective at generating clicks, conversions, sales or other actions.
This can have a direct impact on your advertising ROI and ultimately how much money your site generates.
Example of a Tracking Pixel
A tracking pixel is a 1×1 pixel graphic that tracks traffic to your site, site conversions, user behavior.
What the code looks like<img src="http://www.xyz.com/aff_i?offer_id=620&aff_id=1628" width="1" height="1" />
You just need to simply paste this simple tracking snippet in the HTML section of your offer. It will track conversions or impressions, depending on the type of tracking pixel you are using.
How Do You Find a Tracking Pixel for Your Offer
Many affiliate networks offer affiliate a tracking pixel. Go to your network affiliates dashboard where you find your approved offers.
Under tracking options, you can click impression pixel or tracking pixel. The pixel will be displayed in the “Your Tracking Link” window. Just copy and paste the link into your
Blog post. Click Text setting on your blog and insert the tracking pixel HTML code wherever you want it to go. Click Save.
With some HTML coding, you can manually create a tracking pixel if your affiliate network doesn’t offer one.
How does Tracking Pixel Work?
Pixel tracking is not a complicated process. Once the code is embedded, it works in the background automatically tracking user actions.
The tracking pixel is loaded (fired) when a user visits a website or blog, or they open an email you sent. In addition to tracking conversions or impressions, an affiliate tracking pixel can monitor and log user behaviors.
User behaviors indicate how users interact with your site. This includes how users enter your site, such as which search engines are used, how readers navigate your pages, which ads they click, and how they may navigate your site as a whole.
Pixels that track conversion rates are placed on an order confirmation page. This is the page that is sent to people after they order a product from your site.
How Important is it To Have the Tracking Pixel Placed on Your Offer?
If you want to track conversion, impressions or other user behavior on one or more of your offers, a pixel tracking code can help you track conversions on the following:- Your Own Landing Pages - A partner site - An affiliate network
With this tracking code, you can see how your audience uses the information on your site. You can track the types of offers that users are engaging with, and the types of ads they are responding to and clicking on.
Are users responding more favorably or less favorably to types of offers, offer sizes, colors, and wording? Information is logged by each offer that you can analyze. You can use this information to correct offer pages that have more unfavorable tracking and impression data, to improve clicks and conversions.
Some affiliate networks embed the tracking pixel in the offer, while other networks give their affiliates the tracking pixel in their dashboard. Affiliate can place the tracking pixel in the content themselves if they want to use it.
What are the advantages of an affiliate to use a pixel tracking code?
An affiliate tracking pixel is a beneficial tool for website owners, SEOs and email marketers. Affiliate marketers can use the information generated and collected from the tracking pixel for the following benefits:
• Improve their affiliate offers. • Make offers more user-friendly. • Add more offers that your readers want or need. • Adapt your offers to the most commonly used browser types and versions. • Get email open rates, if you send emails to your readers. • Pixels function similar to cookies placed on your site when you open a page. Cookies can be blocked, tracking pixels can’t, which makes them a more valuable tracking tool. • You can track how many times different offers are clicked, especially for A/B testing of ad types, sizes, fonts, and colors.
Pixel Tracking for Affiliates
If you’re an affiliate, you should be using a tracking pixel. This is an important way to monitor the performance of your offers.
Most affiliate networks allow or offer to place tracking “pixel” in a merchant’s pages. When a sale is generated from your affiliate link, this pixel is fired and the information is passed back to SubID tracking instead.
As an affiliate, you can use a tracking pixel to identify the best types of products in your niche to place on your blog. A log is created and you can identify user actions that are associated with improved conversions.
Affiliate managers can also use the tracking pixel to see which of their products perform well, so they can help you identify the best products for you to market.
Affiliate tracking pixels are placed at the campaign level of your pages and can be embedded into the content directly by the affiliate through their Affiliate Portal. Alternatively, the pixel can be placed by an admin employee in the Admin Portal as well.