Wouldn't it be great if customers completed every online purchase they started?
Yep, your revenue and profits would skyrocket then...
Unfortunately, normal shopping cart abandonment rates are around 68%.
*Ouch*
That's a big percentage of potential customers to lose.
But where's the problem?
Most likely it’s on the checkout page.
Because here's a simple truth: people love spending money online, but issues with the checkout process make them abandon the cart without blinking an eye.
So if you want to increase those conversion rates... improving your customers’ experiences during checkout and on the checkout page is what’ll drive your conversions higher.
Let's look at 5 easy ways you can do that today.
1. Show the Stock Levels and Get People to Take Action Now
People often feel like they have enough time to buy whatever they like later.
Of course, it's only natural.
Without a sense of urgency, they're not compelled to take action.
It's up to you to remind potential customers why they need to buy now.
Here's an easy way to do this: make your stock levels clear.
When an item is about to run out, a customer is not going to sit on their hands and wait until tomorrow to complete their purchase...
2. Give Customers a Visual Progress Indicator
Not every checkout process fits onto one page...
Sometimes the steps need to be spread out over several pages. And if that's the case on your site, then give the buyer a visual progress indicator.
It's a great way to keep the shopper from losing focus and keep them on track to completing their purchases.
3. Offer Different Payment Methods
When it comes to paying online, everyone's got their preferences.
Some people don't mind using their credit cards while others dread the thought of having to pull it out of their wallets.
Make your site friendly for both types of shoppers by enabling alternative payment options via PayPal for example.
4. Show Them The Threshold For Free Shipping
Here's a great way to reward customers who are willing to buy more: once the shopping cart has reached a certain value, the shipping costs will disappear.
Your customers will love this and will be far more likely to complete their purchases!
An extra tip: let the shoppers know how close they are to getting free shipping by indicating it on a progress bar.
5. Offer A Money-Bak Guarantee
Make the buying decision easy for your shoppers by making them feel secure.
This is one way of doing it: let the customers know that if there's anything wrong with the product, they can just send it back and get a full refund.
Display this guarantee proudly on your site and you should be able to increase your conversion rate.
Final Thoughts
Customers enjoy shopping online, and it's up to you to give them the easiest possible checkout experience. So try incorporating these 5 tips into your checkout process to improve your conversion rates.
(Seriously. Why wouldn’t you? Don't just leave that money on the table…)
What are some things that have helped you to increase your checkout page’s conversion rate? Leave your tips in the comments below