Who else wants to learn how to create an irresistibly appealing offer to your prospects?
Well, you’re in for a treat today, then...
The good news is that coming up with the offer itself is simple.
All you need to do is tell your potential customer what you have, what it can do for them, and what you'd want for it
Sounds easy enough, right?
But many marketers make the mistake of trying to pressure their prospects into buying too much and too soon.
And while it's possible to sell someone a product they didn't want, it will only create problems in the longrun.
You'll get a lot of returned items, it can potentially damage the brand, and at the end of the day… it simply won't sell as much.
Your customers should always retain the freedom of choice to say "yes" or "no."
But there are ways you can make your offer as attractive (read: customer-magnetic) as possible.
Let's look at 3 elements that go into creating these incredible offers…
1. Offer (And Deliver) Massive Value
You can easily overcome many of your buyers' objections by offering them relevant bonuses or fast-action bonuses for buying now.
Make the offer extra attractive by doubling down on either convenience, quality, or cost of the product.
But here's the most important part: whatever you promise, you must deliver it.
Many companies expect to get maximum returns for the least amount of effort, but it just doesn't work that way. They might make a few sales in the beginning, but the conversion rate will plummet soon if the value of the product falls short.
But if you go above and beyond in delivering great amounts of value, your offer will start spreading like wildfire. Making driving traffic (and winning those sales) even easier.
2. Ask For An Immediate Response
Make your offer more seductive by requiring an immediate response from the potential customer.
A great way to do this is to apply the principle of scarcity.
For example: add a timer next your offer counting down the days to its expiration. Your potential clients will
know that they need to make the purchasing decision now.
Or another idea: make your stock levels clear. Customers are more likely to buy now if there are only a few items left.
The simple truth is that even your biggest fans have many other priorities to focus on during the day.
And without a well-displayed reason that compels them into taking action now, they're not likely to make that purchase.
3. Give A Special Discount
Offering a discount is another great way to make the potential customer buy on the spot. It works great to convert people with lots of objections.
With a lower price, they can be more willing to give your product a try.
Just remember, that there's no need to offer your rock-bottom prices here. A little discount is all that's needed to get more people to buy.
Your offers can be much more appealing if you focus on giving value and making it easy for the customer to buy now.
Give our tips from this article a go and start composing offers that generate the revenue you deserve.
Do you have an extra tip for creating great offers? Leave your comments below, we'd love to hear from you!