But despite doing “everything right”... Cody's funnel was off to a very rocky start.
Though looking at Cody today, you wouldn't even know it. Because Cody went on to make millions of dollars in sales from his funnel, and achieved his dream of turning his brand into a full online store.
So… how did Cody do it?
Here's the full story…
Cody founded Science Natural Supplements with the vision of helping people everywhere feel better and improve their health
As a former kettle-bell fitness studio owner, Cody was passionate about helping others.
But after helping thousands of people achieve better health via face to face training, Cody was ready to help thousands more online with his new natural health supplements.
And he was determined to do everything right.
High-quality supplement offer that worked? Check!
Brand new, clear and professional copy? Check!
Stunning packaging, photos and visuals? Check!
All that Cody had left to do was launch his funnel and start driving traffic to it.
But things weren't so simple…
Only Offer Relevant Upsells
Initial conversion rates were painfully low
Now, Cody Bramlett wasn't new to selling online.
He’d done this before.
Which is why he’d invested so much upfront. He wanted to make sure everything was perfect from Day 1.
But unfortunately, no matter how much traffic Cody sent to that funnel…
...no matter how convincing the ads, or how beautiful the landing pages were…
...it just wasn't converting.
In fact, Cody's initial conversion rate for his entire funnel was less than 1%.
But Cody was determined and went back to his funnel, tweaking every small detail he came across to try and increase his conversion rates.
Yet no matter what he tried the sales still weren't coming in.
A change of plan
It was then that Cody turned to BuyGoods — a business and customer management platform he’d used before to help sell more online.
And this one move turned out to be the one that saved his online business.
Immediately after Cody signed up, CEO Andrei Covaci ordered his team to get to work plugging the leaks in Cody's funnel.
Starting with the worst converting page of all… his checkout page.
Says Cody: “BuyGoods is basically a done-for-you system to help you sell more online. They provide you with customer support, technical support, email setup, all the integration setup.
It takes literally 3 days to go live — and they walk you through the whole process.
It's so easy, if I handed an account to my mom even she could figure it out. That's how simple BuyGoods makes it for you.”
And within a few days, BuyGoods had already helped Cody build and launch several stunning, fully-customized checkout pages for split-testing.
At the same time, BuyGoods also enrolled Cody in their cart abandonment program — a live, 100% personalized service that calls customers who began the checkout process, but stopped, and helps them complete their orders over the phone.
And it didn't take long to see the difference BuyGoods made in Cody's business.
Because the results were jaw-dropping!
Cody's funnel finally started converting
In just a short period of time, one of BuyGoods’ checkout page variations started converting for Cody at a whopping 34.44%, giving him a solid 4.95% conversion rate across his entire funnel!
This was a 395% increase in conversions across his entire funnel… and as you can imagine, Cody was ecstatic!
The high conversion rates meant that Cody could easily partner with more affiliates, offer them more attractive commissions, and drive further sales.
And Cody didn't even have to lift a finger to go out and find more affiliates… because BuyGoods are partners with MaxWeb, a major affiliate network with over 10,000 affiliates looking to drive traffic to high-converting offers just like Cody's.
Says Cody: “So aside from everything BuyGoods CRM already gives you to grow your business, they’re also helping you get lots of traffic through their partnership with MaxWeb.
This gives you an amazing jumpstart and can really help you get your product and offer off the ground — just like they did with mine.”
$1 Million in sales
As a result of these combined efforts, Cody quickly reached his first $1M in online sales. And not long after, Science Natural Supplements had grown so successful that Cody was ready to turn his offers into an ecommerce store.
But instead of having to create an entire website from scratch, which would take weeks or even months to develop, BuyGoods created a custom widget for Cody that could be added to any page — transforming his funnel automatically into an ecommerce store.
Cody now had a million in sales under his belt, a high-converting sales funnel, an ecommerce website, and a fast-growing team of loyal affiliates eager to help him drive further success.
Says Cody: “BuyGoods are really there for you. They are truly committed to your success and I highly encourage you to check out BuyGoods and give it a shot.
This WILL be a major stepping stone for your business, for you to be able to sell your first million and start seeing what you’ve been putting all your energy, all your sweat equity into. You’ve really got nothing to lose.