...by driving more traffic to their funnels.
Because it’s simple math, really.
More traffic to your site = more views of your products = more opportunities to retarget visitors and nurture them into sales.
Sounds easy enough, right?
But what do you do if you’re just starting out?
You might have already sunk a large chunk of money into building a great product and making sure all the back office is set up to run smoothly.
And you might not have a large budget yet for paid ads. Which is, arguably, the fastest way to drive traffic to your funnel.
But it ain’t cheap…
So here’s the good news: there’s a way to get around that.
And this post goes through the best — completely free — ways that you can start driving a good chunk of traffic (and potential customers).
Let's dive in.
1. Go live!If you’ve got a blog post, an article, or any piece of written content you can easily repurpose it into a short video.
The coolest thing about this is that you can even go live on Facebook, Instagram, Twitter or LinkedIn and simply talk about the written content.
Discussing a popular topic (that just so happens to be related to your product) in an engaging video is a great way to start driving traffic to your personal social media profile — and to your sales funnel.
2. Leave thoughtful comments on other people’s stuffIf you're regularly visiting sites that post articles on relevant topics in your niche, then don’t just lurk on the sidelines. Get in there and join the discussion.
You can do that easily by leaving thoughtful comments that don’t just praise the author, but continue the conversation, taking it to new angles, or even asking a question.
It’ll draw attention to your name, and by default, drive new traffic to your funnel.
3. Don’t underestimate internal linksThe structure of your internal linking determines the strength of your website's link profile.
Whenever you write new articles or create new pieces of content, try to spot chances for internal linking.
This will help drive up your site’s ranking in organic search engine results as it makes your site more useful for visitors.
4. Check your meta descriptions and post tagsThis is an easy one that lots of people let slip by:
Make sure both your text and your images get ranked high in the search results by paying close attention to your meta descriptions and post tags.
The more keywords you can fit in (without you sounding like a robot) the better it’ll help your site’s visibility.
5. Weave in those long-tail keywordsWhen was the last time you typed in a two-word query into a search engine?
Yeah, didn’t think so.
Because the truth is, most people use conversational language when searching online.
“How can I learn more about…”
“What do you get when…”
“Restaurants near me…”
This means: long-tail keywords. Try to include these natural phrases in your posts and content — in social media, on your blog, or otherwise — to help attract more traffic.
6. Get featured on podcastsEven if you don’t have a podcast and your published content is limited, you can always try to get featured on other people’s shows.
Start pitching industry leaders in your niche with ideas for episodes where you can provide value for their audience.
Hint: keep your pitch focused on what their audience will get out of it, and not on what you’ll gain from this, and you’ll be more likely to get “yes-es” to your pitches.
7. Post (more) on LinkedInLinkedIn is much more than just a glorified resume publisher or job-finding platform.
Over the last 18 months, LinkedIn’s growth has skyrocketed, and it’s now a fully-fledged social media platform — where you can publish organic content freely and drive people to your sales funnel without spending a cent.
But like Facebook, the algorithm can be fickle, so you need to commit to posting regularly (even if that’s once a day or once per week, as long as you do it regularly).
Bonus: sprinkle a few hashtags in at the bottom when posting on LinkedIn and your content’s reach will go even further.
8. Flip the script and interview an expertPeople, especially ones that are already famous, love being interviewed.
It keeps them in the spotlight, draws attention to their personal brands, and… is good for you, too.
If you turn to someone in your industry and ask to interview them, on camera or off, then you can spin that content into short video clips, a blog post, or even a lead magnet and publish it almost anywhere to attract more attention to your funnel.
good great headlines
Here’s one quick tip to help you write awesome headlines: write at least 15 different variations.
Each one will get better and better than the last and you can test them all in a headline analyzer such as these ones by CoSchedule, Sharethrough, or the Advanced Marketing Institute.
Then use the best one when publishing your article.
10. Answer questions in QuoraAnother easy way to get a good traffic boost is by answering questions about your niche or competitors’ products in Quora.
Yes, this strategy takes a little time to build up, but just by answering a few “hot” questions, you can draw attention to your profile — and what you’re offering.
Wrapping it upIf your budget has no room for paid ads, then you can always fall back on these 10 ways to generate free traffic to your funnel.
These tactics will help you build up a strong web presence, increasing your visibility to your audience without spending a dime.
And really, what could be better for a business that's just starting out?
Have you ever driven free traffic to your sales funnel? Let us know in the comments, we'd love to hear what you’ve tried.